BRAND DEVELOPMENT QUESTIONNAIRE

IN THIS FORM WE WILL START TO COMPILE THE INFORMATION NEEDED TO BUILD OUT YOUR BASIC BRAND DEVELOPMENT + STRATEGY. TAKE SOME TIME TO SIT DOWN AND BRAINSTORM, AND LET US KNOW IF YOU HAVE ANY QUESTIONS.

IF WE ARE DIVING INTO A VISUAL BRANDING PROJECT, ONCE THIS FORM IS SUBMITTED SUBMITTED YOU WILL RECEIVE A BRIEF FOLLOW-UP FORM THAT COVERS FURTHER PREFERENCES IN BRAND IMAGE BUILDING TO GET US STARTED.

THANK YOU!

DO YOU HAVE A BRAND NAME PICKED OUT?

YES

NO, I WOULD LIKE YOUR HELP!

IF YES, WHAT IS THE NAME WE WILL BE USING?

IF NO & YOU WANT OUR HELP, CONSIDER THE FOLLOWING QUESTIONS:

DO YOU HAVE A PREFERENCE ON HOW MANY WORDS IN THE NAME? IS YOUR NAME DESIRED IN THE BRAND NAME? WHAT TYPES OF BRAND NAMES ARE YOU DRAWN TO? (SHORT & SWEET, PROFESSIONAL / CORPORATE) WHAT ARE 3-5 BRAND NAMES YOU ENJOY? WHAT INSPIRES YOU OR THE BRAND? (ANY EXAMPLES FROM NATURE, MUSIC, ART, ETC.)

WOULD YOU LIKE TO HAVE SOME VARIATIONS OF YOUR BRAND NAME?

(THESE CAN INCLUDE ABBREVIATIONS, INITIALS, OR EXTENDED LOGO DETAILS - INCLUDE COPY DETAILS IF NEEDED.)

BRAND INFORMATION & INTRODUCTION QUESTIONS:

What products or services do you provide? WHERE ARE YOU BASED OUT OF, AND (IF APPLICABLE) WHAT AREAS DO YOU SERVE? ARE YOU A PART OF A TEAM OR IS THIS A SOLO ENDEAVOR?

BRAND MESSAGING & MARKET POSITION QUESTIONS:

WHAT ARE YOUR BRAND'S CORE VALUES? DO YOU HAVE A MISSION STATEMENT? (IF NOT, WE CAN WORK TOWARDS CREATING ONE DURING OUR DEVELOPMENT PROCESS) WHAT IS YOUR IDEAL TARGET AUDIENCE? WHAT SETS YOU APART FROM SIMILAR COMPANIES?

BRAND IMAGE BRAINSTORM QUESTIONS:

WHAT ARE 3-5 'YES' WORDS FOR YOUR BRAND? (WHAT IS THE GENERAL STYLE YOU WANT TO CAPTURE? WHAT FEELING DO YOU WANT TO SHOWCASE TO YOUR CLIENTS?) WHAT ARE 3-5 'NO' WORDS FOR YOUR BRAND? (WHAT KIND OF STYLES DO YOU WANT TO AVOID? WHAT DON'T YOU WANT YOUR CLIENTS TO THINK ABOUT YOUR BRAND AS?)

IF YOU HAVE NOT ALREADY, SHARE YOUR MOODBOARD LINK WITH US HERE:

(IF YOU HAVEN'T STARTED, OR WANT US TO START A PINTEREST BOARD FOR YOU - LET US KNOW.)

SHARING BRANDS THAT INSPIRE YOU VISUALLY + STRATEGY-WISE CAN BE REALLY HELPFUL. SHARE ANY LINKS OF YOUR FAVORITE BRANDS HERE:

(IF YOU THINK IT'S HELPFUL TO LET US KNOW WHY THEY INSPIRE YOU, FEEL FREE TO GET DETAILED)

BRAND DEVELOPMENT QUESTIONNAIRE

HENSEL STUDIO