ESSENTIALS PACKAGE INTAKE

1. GENERAL INFORMATION & BRAND BRAINSTORM

What is the name of your brand or project?

WHAT ARE 3-5 'YES' WORDS FOR YOUR BRAND?

(WHAT IS THE GENERAL STYLE YOU INTEND TO CAPTURE THROUGH YOUR BRAND IMAGE ? WHAT FEELING DO YOU WANT TO SHOWCASE TO YOUR AUDIENCE?)

WHAT ARE 3-5 'NO' WORDS FOR YOUR BRAND?

(WHAT KIND OF STYLES DO YOU WANT TO AVOID? WHAT DON'T YOU WANT YOUR AUDIENCE TAKING AWAY FROM YOUR BRAND IMAGE?)

SHARING BRANDS OR PROJECTS THAT INSPIRE YOU CAN BE REALLY HELPFUL. SHARE ANY LINKS OF YOUR FAVORITE BRANDS HERE:

(IF YOU THINK IT'S HELPFUL TO LET US KNOW WHY THEY INSPIRE YOU, FEEL FREE TO GET DETAILED)

2. LOGOS

OTHER THAN YOUR MAIN BRAND OR PROJECT NAME, WHAT ALTERNATIVES WOULD YOU LIKE TO SEE IN YOUR LOGO SUITE??

(THESE CAN BE ABBREVIATIONS, INITIALS, OR EXTENDED VARIATIONS - INCLUDE COPY DETAILS IF NECESSARY)

IF YOU ARE WANTING A LOGOMARK OR AN ILLUSTRATIVE ELEMENT IN YOUR LOGO(S), WHAT WOULD YOU LIKE TO SEE?

(IF YOU ARE NOT SURE, LET US KNOW WHAT KIND OF IMAGERY YOU ENJOY AND COULD SEE REPRESENTING YOUR BRAND OR PROJECT - WE CAN HELP YOU DEVELOP IDEAS)

IS THERE ANYTHING YOU WOULD LIKE US TO AVOID USING IN YOUR LOGO SUITE?

3. COLORS

DO YOU INTEND ON USING THIS PALETTE FOR PRINT MATERIALS FREQUENTLY?

(THIS IS IMPORTANT TO KNOW AS CMYK SERVES CERTAIN PALETTES BEST - WE WILL ALWAYS COMMUNICATE OUR PRINT RECOMMENDATIONS AND TIPS IF YOU WOULD LIKE TO TALK ABOUT PRINT!)

4. TYPOGRAPHY

FOR YOUR FONT PAIRING, YOU WILL RECEIVE A FINAL HEADING & BODY FONT. DO YOU HAVE ANY SPECIFIC PREFERENCES?

DO YOU HAVE ANY PREFERENCES FOR THE LINE WEIGHT (THICKNESS) OF YOUR FONTS?

ARE THERE ANY FONT STYLES YOU WOULD REALLY LIKE US TO AVOID?

5. MOODBOARD

IF YOU HAVEN'T SHARED IT WITH US YET, PLEASE PROVIDE THE LINK TO YOUR PINTEREST BOARD OR UPLOAD A MOODBOARD FILE BELOW:

LASTLY, HERE IS A SPACE FOR YOU TO TELL US ANY OTHER INFORMATION YOU MAY WANT TO JOT DOWN FOR US TO SEE THAT WASN'T COVERED IN THE INTAKE FORM. LIKELY, WE ALREADY HAVE A GREAT IDEA TO GET STARTED, BUT FEEL MORE THAN FREE TO LET US KNOW ALL YOUR THOUGHTS:

BRANDING INTAKE FORM

HENSEL STUDIO